If you break it down to its core elements, there is no difference between owning a chiropractic practice and owning a donut shop. There are four elements that must be followed, no matter which business you are running.
I Am Your Patient
In 1989, when I first sat down to write the first full member textbook for Markson Management Services, I called it, “Chiropractic Practice Management in Action.” It contained the philosophy, business acumen, strategies and tactics that I thought Doctors of Chiropractic needed to know to attain superior professional performance.
Little League World Series
The 24 Karat Gold Sink
Do your action steps support your vision?
Sticky Charisma
I was at a family wedding last night – a beautiful affair – and during the best man’s speech, I heard two words strung together in a way I had never heard. As the groom’s brother was eloquently sharing his feelings about the man of the hour, he described him as having STICKY CHARISMA.
Instantly, I had a reaction to what he had said…STICKY CHARISMA…wow. What a unique way of capturing a person’s character.
Values-Based Marketing
The 6 Universal Practice Killers
Your Best Practice EVER!
Capitalizing on Seasonal Trends in Practice Building
Too often, doctors call us to complain about how “everybody leaves town this time of year” or “the tourists only come to the area during the busy season.” This denies the basic truth that all substantial practitioners know and accept – that even when the conditions aren’t ideal, there are always opportunities to grow.