How is your Holiday Marketing?

The holidays are officially here and holiday marketing campaigns are an opportunity to show the fun, festive, and personal side of your chiropractic practice. For chiropractors, holiday marketing can be as simple as putting a seasonal touch on your successful marketing strategies. Here are some ideas for your holiday marketing.

1. Run a social media photo contest

Social media platforms are a great place to connect with your patients…and people are always excited for a giveaway! Invite your patients to share a holiday-themed photo related to chiropractic or your practice. For example, have them post a photo with members of your staff in elf ears or invite them to submit their New Year’s resolutions. Whatever you choose to go with, make sure the rules for the contest are clear:

  • Include when the entries will close

  • Designate a hashtag to keep track of submissions

  • Note that the profiles/posts must be public and be following your practice’s account

You can offer any number of prizes from a complimentary massage to gift cards to a set of essential oils.

2. Give away a 2020 patient calendar

A calendar is an inexpensive and easy holiday chiropractic marketing idea that keeps patients aware of your practice all year long. There are all sorts of printing companies like Shutterfly that print custom calendars for you where you can use your own photos. You can select a simple magnetic mirror that patients will stick on their fridge, or go with a more traditional calendar. This will allow you to fill the calendar with dates related to your practice, healthcare holidays, or even putting in useful health tips throughout the year.

3. Send a holiday email

According to the Data and Marketing Association, nearly six in 10 people prefer email as a form of communication from brands over other channels, including phone, text, and social media. Put together an email specific to the holidays. Some ideas include:

  • Tips to stay healthy through the holidays

  • Suggestions for New Years Resolutions

  • Healthy holiday recipes

  • Reminding patients to book their much-needed holiday adjustments

  • Or, even better…

4. Send your patients a holiday greeting card

There’s just something about a handwritten letter or greeting card! Design a holiday card that features you, your practice, your staff, and a heartfelt message.

A thoughtful note can better your relationship with your patients, and they will be happily surprised to receive a nice letter for their local chiropractor. Let them know you are grateful and happy to be caring for them this holiday season!

5. Run gift or promotional discounts

The holidays are an expensive time of year, and most people are thinking of others. A great way to fill up your schedule is to offer promotional discounts on a variety of services you offer or to put together special holiday packages. This will encourage patients to buy for themselves or to gift to those they know would benefit from chiropractic care.

Spread some seasonal cheer from your practice by putting some of these holiday marketing tips into action. To learn more about how ChiroDestiny can improve your marketing practices (and more!), click here for a complimentary practice analysis!

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