Let Marketing Do the Labor for You

As summer starts to come to a close, Labor Day is the last big push of the season for sales and promotions. But in order to make the most of this upcoming holiday, you need to ramp up your seasonal marketing. Here are our tips for marketing your chiropractic practice this Labor Day weekend.

Share Themed Promotions Online

Choose a theme for your Labor Day promotions (Back to School is always a safe bet) and create themed social media posts and graphics for your website to market upcoming special promotions. Whether you are offering discounted adjustments, healthcare products, seasonal gifts, or even coupons, promoting them online helps you connect with current and potential patients and convert more of your target audience into customers.

Thank Your Staff

Whether your practice is open or not this Labor Day, make sure to take the time to show your staff how much you appreciate them. Not only is it a nice gesture that your team will appreciate, but it is also great for marketing. People like businesses that treat their staff well and appreciate you for recognizing workers on a holiday for workers rather than focusing solely on sales. Personal posts are popular on social media and are likely to get more interaction. Remember that your patients want to connect with you when interacting with your social media accounts, so a genuine appreciation post goes a long way.

Collaborate with Small Businesses

Labor Day is about celebrating workers, so why not have a party? In the health and wellness community, there are plenty of opportunities to collaborate and cross-promotion is a valuable marketing tool. You can do something as simple as exchanging flyers and brochures to create a raffle with small prizes. Be sure to share your partnership online and in your practice and ask your collaborators to do the same.

There are countless campaign opportunities you can add to your marketing strategy, especially when it comes to the holidays! For more tips on how to best market your chiropractic practice, click here to connect with one of our chiropractic coaches.

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Rick Phone: (305) 785 - 1512 

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