Tips to Navigate your Chiropractic Practice During Coronavirus

We’re now months into managing our chiropractic practices amid coronavirus. If you’ve been following our Tuesday Night Facebook Lives, you know we are committed to providing resources to help your practice not just survive but thrive during this pandemic. Here are some tips to navigate your practice during coronavirus.

Maintain Clear Communication

Maybe you’ve found a nice rhythm in your practice or perhaps you are still working to find a flow. No matter where you’re at, don’t underestimate the powerful effects of clear and concise communication with both your staff and patients. Focusing your message on your commitment to providing patients with better health in a safe environment will reconfirm your value to them. Many patients may have rescheduled appointments and you will start to see them coming back in as the country reopens. By communicating the steps you have in place to keep your patients safe, you will remind them of why they trust your chiropractic practice to provide the best care.

Marketing Initiatives

Businesses of all types have taken (and continue to take) a hard hit and many chiropractic practices saw a decrease in appointments. For those that have lost patients – even if temporarily – a shift in your marketing strategy to focus on brand awareness could be an opportunity to focus on versus limited-time offers and discounts. Patients may not be calling to set up an appointment today, but they will have time to research future options. Make sure your chiropractic practice shows up in searches when potential patients are looking for the best options for their care. Continue creating valuable content that addresses frequently asked questions and often talked about topics that position you as an expert.

Make Long-Term Plans

Operating your business under the conditions of a pandemic was certainly not in your plans for 2020, but success is a long game. Setting reasonable goals for 3 and 5 years can keep your attention on the right metrics for long-term success. These goals also need to be flexible. With time comes change – consumer trends, regulations, technology – so keep your practice flexible and open to innovating as times change.

Continue Quality Care and Value

If you are experiencing a decrease in patient appointments, this presents an opportunity for you to hone in on patient experience. Taking a few extra moments to explain a procedure or to answer questions will alleviate patient fears, especially at a time like this. The added attention is time well spent and an investment in opportunities for the future for your practice.

Uncertain months like these often lead to more questions than answers and the experts at ChiroDestiny are here to help. To schedule your complimentary practice analysis, click here and connect with one of our chiropractic coaches. We look forward to helping your practice through this challenging time and to prepare for better times ahead.

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Contact

Brett Phone: (914) 589-5697
Rick Phone: (305) 785 - 1512 

Email: brett@chirodestiny.com

Fax: (302) 401-4958

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