Best Practice Ever

Stack-a-Day

Stack-a-Day

One of the biggest challenges that I see as a coach is that many chiropractors have the, “I’ll believe it when I see it” mentality.  When they hear of another doc seeing huge patient volume, their reaction is incredulous…”I don’t believe it.  You can’t give good care in that amount of time…it’s impossible.”

Well, here are two tips to help you get past your doubts:

Setting Goals – Your Road Map to Success

Setting Goals – Your Road Map to Success

Setting goals has been and continues to be one of the most important habits of successful people. At The Markson Connection, we recommend a daily morning routine of saying affirmations, doing visualizations and meditations, and reviewing your written goals.

Patient Education

Patient Education

We have been learning about patient education since we were in Chiropractic College, but so few of us do it effectively…why is that?

Rapport vs. Likeability

Rapport vs. Likeability

Regardless of the history, background, or condition for which your patients are coming into your office, you must have rapport.  The challenge is, most don’t know the difference between rapport and likeability.

Practices Follow People

Practices Follow People

While coaching one of our great members today, I was telling her that another one of our members broke her record for most patients served in one day.  The first thing that she said to me was, “Practices follow people.”  When I asked her what she meant by that, this is what she said…

The Pillar of Strength

The Pillar of Strength

There are four main areas in your office that must be mastered to achieve your dream practice. At The Markson Connection we call these The Four Pillars of Practice Success. They are: Headspace, Philosophy, Systems and Marketing.

Making the Tough Decisions

Making the Tough Decisions

“They don’t believe in your business, they are just there for the paycheck,” David said. “Do you literally work with someone who is sh**ing on your dream? … Why don’t you set them free?” 

“I’m flat!” (At least I was, until yesterday)

“I’m flat!” (At least I was, until yesterday)

While conversing with chiropractors on Friday, before Larry and I spoke, the predominating theme was fear.  Fear of survival,  fear of the economy, and fear of the future.  There is nothing worse than looking into the sad eyes of a chiropractor and seeing the, “This isn’t how I thought it would be,” look.  “I’m flat,” they would say…and their facial expressions proved them right!

The Curtain Is Up

The Curtain Is Up

When chiropractors talk about training their staff members, they are usually referring to handing their new employees a few crumpled up scripts that they copied from a 1978 practice management manual that their friend’s uncle used all of those years ago.