We all know it's true, today's digital world has us hyperconnected. Though adjusting to some of these platforms can be challenging, there are vast opportunities for chiropractors to market themselves, their brand, and grow their reputation. Whether you start a blog, post regular videos on social media, or create an app with chiropractic tips, there is a method for you to connect with both new and current clients. Here are a few suggestions for effective methods to boost your chiropractic brand.
As the workforce and expectations of employees continues to change, it is even more challenging for small businesses to to attract high quality employees. There are many aspects that make the corporate world more appealing, but that doesn't mean you should just give up on hiring new staff. There are plenty of people who prefer to work for small businesses, including small practices. Here are our tips for hiring the people you need.
We all want more visitors to our practices, more qualified leads, and more revenue. Unfortunately, starting a business isn't usually a "if you build it, they will come" situation. If you are to build a successful practice, you have to create a business plan, assess finances, complete legal paperwork, carefully choose your partners, pick the best tools and systems to get your marketing plan and sales going...and a whole lot more!
You might be wondering what self-awareness has to do with leadership. It is, however, a critical tool to help you reach higher levels of satisfaction, become a better leader, improve relationships (both personal and professional), and better manage your emotions. With all these positive correlations, you'd think everyone would be interested in becoming more self-aware, and yet studies have found only 10-15% of people are truly self-aware.
If you've previously had to find a new member of your team, you know the hiring process can be grueling. It can take months to find the right fit, both for the position and your company's culture. So, as an owner and hiring manager, what qualities should you look for in a candidate to be sure you aren't setting yourself up for failure? Check out our tips to learn more about the negative impact of a bad hire, and the positive qualities to look for in a candidate.
Lary Myler, founder and CEO of By Monday, INC., wrote on Forbes.com that "it's a lot less expensive to keep a current customer than to acquire a new one.” In order to run a successful private practice, you've got to have patients, and one of the most important ways you can build strong relationships with your patients is through trust. Let's go over how your practice can establish trusting relationships with patients.
