Owning your own chiropractic practice means you’re probably looking for ways to attract more patients to your practice. Getting through the initial stress of coronavirus has hit small businesses hard, but the start of summer gives us some fresh ideas. Here’s how to grow your chiropractic practice during summer.
Why is summer the perfect season to promote your practice?
When it comes to sports and fitness, summer is the season. Maybe it’s the longer days that lend more time to enjoy activities outside or it might just be the good feelings that the sun gives. Whatever the reason, summer makes it easy to find like-minded people interested in holistic health and fitness who are open to learning about different ways to stay healthy (like chiropractic!).
Tips to Grow Brand Awareness
This is where we’d ordinarily suggest partnering with offices in your area for regularly scheduled onsite services. But due to the continued spread of COVID-19, practices have had to change tactics. Partnerships aren’t totally out of the picture – you can offer employee discount programs, drawings for a free evaluation and/or set of adjustments, or a few complimentary massages. This will help boost employee morale for them and get you some good exposure and leads. Be sure to research which companies would be inclined to work together and start with places known for focusing on employee wellness.
Approach local gyms, yoga studios, golf clubs, and activity centers for possible partnerships. You can open your practice up to potential new patients while helping the center off enhanced services for their members. Cross-marketing, referrals, and discount programs can all be attractive offers. All businesses and managers are looking for new business and more business and this is an opportunity to grow in your community.
An often overlooked opportunity is running clubs, running stores biking clubs, bike shops, and hiking meetup groups. There may not be large events happening now, but they are sure to start again in the future. With an established relationship, you can offer foot scans and/or evaluations at events and gatherings. These events often off sponsorship opportunities and you making your chiropractic practice known to a number of athletes who want to do everything possible to keep their bodies in great shape.
When it comes to your chiropractic practice, you can’t let off the gas no matter the current situation. To learn more about how ChiroDestiny can help your practice thrive, click here to contact us for a free practice analysis.