Tips for Marketing Your Chiropractic Practice

Marketing your chiropractic practice doesn’t have to drain your budget. If you are looking for new (and inexpensive) ways to promote your practice in 2020, there are plenty of options

Of course, even free chiropractic marketing plans take time – and time is money – but marketing is necessary and well worth it. Here are a few ideas to incorporate into your chiropractic practice marketing plan.

1. Share Quality Content on Social Media

You might be doing okay without the use of social media, but why would you settle for “okay” when your practice could be thriving with the help of social media? Nearly 75% of American adults use some form of social media.[1] Which means that maintaining an active social media presence is one of the best marketing tips we can offer. Connect with your patients by sharing engaging and interesting content, respond to their questions, and introduce them to your practice and its mission.

Regularly appearing in your patient’s social media feed will keep your practice at the forefront of their mind, making it harder for them to forget to schedule their next adjustment!

2. Write Blog Posts

Blog post content creation is cited as a top inbound marketing priority for 55% of marketers recently surveyed by HubSpot. Considering marketers who prioritize blogging are 13x more likely to see a positive ROI, this just makes sense!

If your practice’s website doesn’t already have a blog, it’s time for a refresh. Informative content that is engaging and relevant to your patient base will improve your rank in search results, exposing you to a wider base of potential clients.

Blogging is also a great tool to educate your patients and the greater public, exposing those who are unfamiliar with chiropractic to a new type of care.

3. Email Your Patients

Email is a great way to connect and communicate with your patients. There are even plenty of marketing tools out there that allow you to email patients for free. You can use this opportunity to let patients know about special offers, send a monthly email newsletter, and educate them on a variety of treatments they could benefit from.

Email is a great marketing move for your practice. With just the click of a button, you can reach a significant number of your patient base. You can also send specific emails to target certain groups of patients to ensure you are sharing relevant information.

These suggestions are just the start for marketing your chiropractic practice effectively. For more information on how to operate a successful chiropractic practice, click here to schedule a free practice analysis!

 


[1] https://www.pewresearch.org/internet/fact-sheet/social-media/

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