A while back, Rick wrote a great post about the importance of patient education. He discussed the importance of listening to your patients instead of trying to impose your goals upon them. With that in mind, let's talk about patient goals.
It is simply not good enough to hire a “nice’ person, who shows up every day, does his or her job fairly well, then goes home and starts all over again the next day. Rather, the idea is to hire right, terminate quickly if a mistake has been made, and spend an extraordinary amount of time in two areas -- Training and Accountability.
I had a client who told me recently, “I know everything I need to know to become a successful chiropractor. I know my stuff. I know how to adjust and how to read x-rays. I know procedure and I have set policies. I go to seminars and get all charged up, then I get back to the office and I just can’t get it going.” I assured this client that far too many others felt the same way. Here are seven tips I gave him to help him get back on track toward the achievement of his goals.
If you have ever seen a flock of geese fly overhead, you know how difficult it is to tell who is leading whom. The geese move in swift syncopation as if they are all responding instantaneously to the same cues, tapped into an unseen force that directs and guides their movement as one. It is the same way with wild horses or a herd of buffalo.
So, other than raise you fees or increase your volume, both of which often hit walls of comfort or reality, how do you make more money honestly and ethically. A good question, especially, because in my opinion at least, most DC’s do not earn, as a result of the fabulous work they do, what I consider to be a professional living.
