Tips to Boost Business in Your Chiropractic Practice this Holiday Season

The holidays aren’t always the best times for chiropractic practice owners. While we all enjoy a little rest from the usual routine, missed appointments and scheduling challenges can really put a damper on the holiday season. Here are a few tips to help boost business during the holidays. 

Start with a Holiday Sale

Don’t let your nutritional supplements or products gather dust on your shelves. A holiday sale is a great way to encourage wellness among your patients and bring attention to the products that will most benefit them. 

Sell the Splurge

Many patients struggle to make the purchase for items they deem expensive, such as a decent pillow or custom pair of orthotics. The holidays are a great time to educate patients on how a poor pillow and improper footwear and wreak havoc on their bodies. With the right information (and sale), your patients who were previously uninterested in these items may come to truly see their benefit. With a few helpful hints, these higher ticket items can end up being great holiday gifts.

Massage gift certificates are also a great way to sell services in the form of a gift. Make sure you include signage and social media posts that make patients aware you sell massage gift certificates. Everyone enjoys a gift focused on self-care, and gift certificates can help reach people beyond your current patient base. 

Act Quickly

The holiday season is officially in full swing, so to get these ideas moving, you’ve got to act quickly. The good news is they are all simple to get started. Whichever methods you choose to increase your sales this holiday season, the final step is to get started. Delays diminish your profits, so act now and end 2020 on the best note possible. 

For more tips on how to improve sales in your chiropractic practice, click here to connect with one of our chiropractic coaches. If you are ready to never worry about new patients again, to establish yourself as the chiropractic leader in your community, to experience financial freedom, and to have the practice you've always dreamed about, it's time to talk.

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