Tips to Grow Your Practice in 2021

As 2020 comes to a close, we are spending time reflecting on the year and focusing on what can be done differently in 2021. There are many moving parts to operating your own chiropractic practice, and growing your practice is always at the top of the list. Here are some of our tips.

Build a Supportive Team

The staff at your chiropractic practice will be your greatest asset. It’s impossible to do it all – treat patients, pay bills, invoicing, scheduling appointments – on your own. Hiring the right manager and team to support you is essential. Plan out your organization chart rather than being reactionary as your practice grows. Waiting until you are overwhelmed with patients will only lead to a negative customer experience and leave your existing staff feeling overwhelmed and scrambling.  

Support Your Staff

Just as you need your staff to support you, you also need to support them. Offering additional coaching and/or training can help them feel confident and happy in their role. When employees are happy, their performance rate increases, so creating a positive work environment results in a significant return on your investment.

That being said, it’s important to understand balance. If an employee continues to underperform despite your best efforts, know when to cut them loose.  

Build a Unique Brand

Part of owning any business is finding your advantage over the competition and marketing that to your customers/clients/patients. Once you know the brand message of your practice, focus on that and be consistent with it. People seek out brands that are consistent in their reliability and messaging.

Remember that your practice is ultimately in customer service. Your practice exists to treat patients and ensure they are satisfied after leaving your office. Online reviews are a huge part of this, so do what you can to encourage reviews, listen to feedback, and respond accordingly. 

Growing your chiropractic practice at any time can be a challenge, but especially so during a pandemic. To learn more about growth and development for your practice, click here to connect with one of our chiropractic coaches for an obligation-free practice analysis.

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Brett Phone: (914) 589-5697
Rick Phone: (305) 785 - 1512 

Email: brett@chirodestiny.com

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"Once I started to focus on service to my patients, rather than just trying to build my numbers, my practice started to explode. Our volume doubled in one year."

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"Thanks for believing in me from the start. We started growing as soon as I joined and now our collections are $20,000 per month higher than one year ago"

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"Chirodestiny has provided a platform to help me grow faster than without this group of doctors to share with.  I get the most out of our seminars, but also get valuable insight through my coach, Dan.  With his help I am able to head off potential problems before they get out of hand, and he helps focus me on the core principles(habits) that will help me be the best I can be.  Love you guys, and keep up the great work."

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"ChiroDestiny consistently reminds me that you can create anything that you want in your life. It's not just about practice. It helps me be a better mom, a better doctor, a better business owner."

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"I have been on a journey of self transformation ever since I joined this group. During these last 3 years with ChiroDestiny I have had some of the most achievements and growth in my life thanks to this group."

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"The single greatest thing that joining ChiroDestiny did for me was helping me to be a better man. I became a better father and a better husband and my practice grew as I grew into the person that I always wanted to be."

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"I've been with a lot of other coaching programs and I have always felt it was cookie cutter and they expect you to follow a specific plan. And if you were outside their plan then the coaching didn't really work. I've been with ChiroDestiny for over 2 years now and I love the feeling and personalization I get with this group."

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"After having been a member for a year and a half, I have never been happier. The biggest thing I have learned with coaching is that it is not "the do" it's "the who." A lot of us get hung up on what we have to do and create when really it comes FROM you not TO you. That's been what lead to some of the biggest personal transformation for me which has translated to many successes in my practice."

- Dr. Michelle W.

"I've tried other coaches and tried being in the minutia of my practice and it just wasn't enough. And so I took the plunge and joined ChiroDestiny and I am extraordinarily happy. My coach is incredible and brilliant. Since I joined, my life is so much better, my practice is more efficient, my volume is growing. I couldn't be happier." 

- Dr. Seth L.

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- Dr. Austin C.

"What's different at ChiroDestiny is that the coaches actually guide the members through a process of self discovery. It's not about what to do in the practice, it's more about who to BE and in the process the practice changes and the practice grows and that's terrific! I'm so grateful for all ChiroDestiny has done for me. We just hit over 2000 visits in a month for the first time ever! "

- Dr. Robert F.

"Rick & Brett provide a dynamic duo that's so needed today in chiropractic because they are doctors who live it, breathe it, and produce it. It's one thing to have a consultant who can only see from the outside, but it's another who lives with their practices and their families and balances those challenges and creates new financial opportunities. They are living the dream, and can help anyone to live theirs too."

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- Dr. Tina M.

"Joining ChiroDestiny was a turning point in my career. My practice has more than doubled since I joined ChiroDestiny. My home life is even better than before and I am consistently happier throughout my week. Rick, Brett and the ChiroDestiny team are people who care about helping chiropractors excel in all areas of your life – both personally and professionally.”

- Dr. Melanie B.

"This past year with ChiroDestiny, I've saved more than ever before (both pre and post tax), my actual days in office decreased, my income increased, and I lowered my overhead. By far the greatest success/accomplishment is the fact that despite having repetitive acute flare ups of a low back problem which transformed into a chronic issue this year, I remained calm, stayed focus and did not disintegrate to an unhealthy version of myself."

- Dr. Jared H.

“The personal and professional growth I have experienced over the years with this group has been life changing! ChiroDestiny is so near and dear to me!”

- Dr. Andrew S.

"The growth, both from a clinical/professional aspect to my own personal growth this past year from the coaching and the seminars has been amazing. Looking forward to even bigger and better changes in 2018."

- Dr. Mike D.

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